The founders

The founders

The three founders met at the bachelor's degree in mechanical engineering, and they discovered that all three had the same hooked atoms, a passion for skiing and entrepreneurial spirit. It was at the time of getting to know each other that they had each completed in their youth a project related to the field of skiing: the manufacture of a ski lift (Félix), a snow cannon (Jonathan) and a ski press (Etienne). It was with this fruit of chance while noting their complementary strengths and their common interest that they decided to found the company Ferreol.

Felix Lapointe

Executive Director

A bronze medallist at the 2013 Canadian Road Cycling Championships, Félix is now passionate about alpine skiing and whitewater kayaking. With his experience in the field of start-ups and being familiar with the entrepreneurial ecosystem, Felix has developed an ease in starting a business.

With his knowledge in the various spheres of entrepreneurship, Félix is in charge of the management of Ferreol and is the one behind the branding and marketing.

Jonathan Audet

Director of Operations

A top skier and Quebec slopestyle ski champion in 2014, Jonathan has been a ski enthusiast since he was a child. Working in the ski industry for more than 9 years, he has developed a keen sense to recognize business opportunities.

With his experienced skiing background and his sense of listening to the needs of the market, Jonathan is the one who designs the geometries and compositions of Ferreol skis. He also handles everything related to the company's sales and customer service.

Etienne Boucher

Director of Research and Development

A serial creator, Etienne is self-taught and on the lookout for new technologies. Through the design and manufacture of a 3D printer, an automated carbon fibre coiler and a mini-roller, Etienne is the ingenious man behind the technologies Ferreol uses to prototyping his skis.

With his design and manufacturing skills, Etienne is responsible for designing and manufacturing all the machines needed for prototyping at Ferreol.