Blog

Imagine a place where snow falls in abundance, where every turn immerses you in light, endless powder. Welcome to Hakuba, in the heart of the Northern Japanese Alps! With 12 meters of snowfall this season, steep alpine slopes, unparalleled backcountry access, and authentic Japanese culture, Hakuba is THE ski destination to discover.
Find out why and start planning your next ski adventure with expert tips from our ambassador, Alex-Anne Flibotte.



Winter is synonymous with festivities at ski resorts around the world. Whether in Canada, the United States, or France, winter events draw snow sports enthusiasts in search of unique experiences. Read the full article.

Discover the 5 golden rules for exploring the backcountry safely! We spoke with an avalanche educator to gather the best tips for making the most of your backcountry adventures—without taking unnecessary risks. From forecasts to terrain selection and choosing trustworthy partners, uncover valuable insights that could make all the difference on your next outing.