Blog

Why Hakuba, Japan Should Be Your Next Ski Destination

Imagine a place where snow falls in abundance, where every turn immerses you in light, endless powder. Welcome to Hakuba, in the heart of the Northern Japanese Alps! With 12 meters of snowfall this season, steep alpine slopes, unparalleled backcountry access, and authentic Japanese culture, Hakuba is THE ski destination to discover.

Find out why and start planning your next ski adventure with expert tips from our ambassador, Alex-Anne Flibotte.

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Backcountry Skiing in the Selkirks: A Unique Adventure in the Wild
Deep in the Selkirk wilderness, far from the noise of the world, Florina Beglinger rediscovers the essence of guiding—balancing risk, adventure, and human connection. As conditions align for an unforgettable week, a group of strangers becomes a team, pushing toward new summits and forging bonds beyond the slopes. Under starlit skies, in the warmth of shared laughter, she’s reminded why the mountains will always be home.
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Events at Your Favorite Mountains

Winter is synonymous with festivities at ski resorts around the world. Whether in Canada, the United States, or France, winter events draw snow sports enthusiasts in search of unique experiences. Read the full article.

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