The team

Director of Operations

High-level skier and Quebec slopestyle champion in 2014, Jonathan has been a ski fanatic since his youth. With over 10 years of experience in the ski industry, his product knowledge is undoubtedly excellent and he has developed a keen sense for recognizing business opportunities.

With his background as an experienced skier and his ability to listen to the needs of the market, Jonathan is the one who designs the geometries and compositions of Ferreol skis. He is also in charge of all the company's sales.

Director of Research and Development

A serial creator, self-taught and on the lookout for new technologies, Etienne has accomplished multiple engineering projects since he was young. From designing and building a 3D printer, an automated carbon fiber winder and a mini-wheeler, Etienne is the ingenious man behind the technologies Ferreol uses to prototype its alpine skis.

With his design and manufacturing skills, Etienne is responsible for designing and manufacturing all the machines needed for prototyping at Ferreol.

Administrative Director

Previously a bronze medalist at the 2013 Canadian Road Cycling Championships and now an avid downhill skier and whitewater kayaker, Félix devotes all his free time to outdoor sports. Having gained experience in the start-up industry in recent years, Félix has developed a comfort level with the steps involved in launching a business.

With the knowledge he has developed regarding the different spheres of a company, Felix is in charge of the finances, accounting and all aspects of the company's administration.

Expert in ski mechanics

Philippe is passionate about splitboarding and the outdoors. He lives full time in his van, which allows him to find the best snow anywhere in Quebec. He also studied mechanical engineering and as part of his master's degree, he studied the dynamic behavior and vibrations of alpine skis. Philippe is the creative genius behind Ferreol's innovation projects.

Marketing Project Manager

Alex is passionate about adventure and the outdoors. She started skiing at the age of 2, so skiing has always been a part of her life. In the winter, she spends her weekends backcountry skiing and it is this passion that led her to move to British Columbia. Her dynamic personality and creative side make her the perfect person to support the team.

Sales Representative

Paul is a true ski enthusiast. Whenever he has the opportunity, he goes skiing at the resort or in the backcountry. His experience of over 9 years in ski sales has allowed him to develop a solid network of contacts in the ski industry. He studied business administration with a specialization in management. This makes him the perfect sales and event representative.

Happiness Director

Her name was confirmed when the founders visited Mount Alta in Salt Lake City as part of their trade mission. In fact, when they visited on June 23, there was still snow on the mountain.

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