The team

Director of Operations

A high-level skier and the Quebec slopestyle skiing champion in 2014, Jonathan has been passionate about skiing since a young age. With over 10 years of experience in the ski industry, his product knowledge is unquestionably excellent, and he has developed a keen sense for identifying business opportunities.

With his background as an experienced skier and his ability to listen to the market's needs, Jonathan is the one responsible for designing the geometries and compositions of Ferreol skis. He also handles all aspects of the company's sales.

Director of Research and Development

A serial creator, self-taught and always on the lookout for new technologies, Etienne has undertaken multiple engineering projects from a young age. From designing and building a 3D printer to an automated carbon fiber winder and a mini camper, Etienne is the ingenious mind behind the technologies used by Ferreol for prototyping its alpine skis.

With his design and manufacturing skills, Etienne is responsible for designing and building all the machines required for prototyping at Ferreol.

Administrative Director

Previously a bronze medalist at the Canadian road cycling championships in 2013 and now a passionate alpine skier and whitewater kayaker, Félix dedicates all his free time to outdoor sports. With experience gained in the startup industry in recent years, Félix has developed expertise in the early stages of launching a business.

With his knowledge across various aspects of a company, Felix is responsible for finances, accounting, and all administrative aspects of the business.

Ski Mechanics Expert

Philippe is a passionate splitboarder and outdoor enthusiast. He lives full-time in his van, allowing him to find the best snow all over Quebec. He also studied mechanical engineering, and as part of his master's degree, he delved into the dynamic behavior and vibrations of alpine skis. Philippe is the creative genius behind Ferreol's innovation projects.

Marketing Project Manager

Alex is passionate about adventures and the outdoors. She started skiing at the age of 2, so skiing has always been a part of her life. During the winter, she spends her weekends ski touring, and this passion led her to move to British Columbia. Her dynamic personality and creative spirit make her the ideal person to support the team.

Sales Representative

Paul is a true skiing enthusiast. Whenever he gets the chance, he goes skiing at resorts or in the backcountry. With over 9 years of experience in ski sales, he has built a strong network of contacts in the ski industry. He studied business administration with a specialization in management, making him the perfect sales and events representative.

Director of Happiness

Her name was confirmed when the founders visited Mont Alta in Salt Lake City as part of their business mission. In fact, during their visit on June 23rd, there was still snow on the mountain.

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